Enrollment Management Marketing and Communications Graduate Assistantship

The Enrollment Marketing and Communications graduate assistantship provides an opportunity for a Mercer University graduate student to obtain work experience in the field of higher education marketing and communications and expand and apply discipline-specific knowledge and skills under supervision while earning an advanced (graduate-level) degree in a related field.

Qualifications:

To qualify for the graduate assistantship, the student must:

• Be fully admitted and enrolled as a degree-seeking student in an eligible Mercer University graduate program, including the Master of Business Administration (MBA), the Master of Education (MEd) in Higher Education Leadership, or the Master of Science in Technical Communication Management (MSTCM)
• Successfully complete graduate assistantship application and interview process
• Successfully maintain full-time, graduate-level course load each term in which the student is employed as a graduate assistant
• Maintain good academic standing for the duration of the academic program
• Complete the graduate program of study and assistantship in one academic year

Terms and Conditions:

The graduate assistantship includes the following requirements and benefits:

• Minimum 20 hours per week of part-time employment in the Office of Enrollment Management Marketing and Communications for the length of the program
• Scholarship covering graduate tuition and required fees, university housing, campus meal plan, and a monthly stipend for books and incidentals; for the length of the program

In special circumstances with the approval of the Executive Vice President for Enrollment Management, the graduate assistantship may be available for a part-time course load and/or renewed for an extended or additional academic term after successful completion of the initial term. 

Duties and Responsibilities:

– Support a variety of social media needs, including:

• Field questions from social media interns
• Review and provide feedback on social content produced by interns and staff
• Expand on social ideas/concepts provided by the team
• Ensure social interns are posting assignments on time with accuracy
• Add content to social media calendar
• Explore ways to leverage social media analytics to expand reach and better tailor content to prospective students and other audiences

– Support a variety of event needs, including:

• Create, edit, and print materials for Admissions events
• Design and edit presentations to be used during Admissions events
• Create and edit graphics to be used for event pages or event A/V

– Support a variety of graphic design needs, including:

• Choose/crop photos and create/edit graphics for web, emails, Slate CRM, social media, admissions blog, videos, presentations, etc.
• Create/edit materials for postcards, handouts, and other printed materials
• Manage logos/graphics to be used for branded products
• Assist with transferring presentation content from PowerPoint into Canva
• Assist in developing templates for presentations, social media stories, graphics, flyers, etc., within Canva

Research other schools, companies, and organizations to assess types of, and quality of, content they are producing

– Provide general marketing and communications support as needed, including:

• Reach out to faculty, staff, and current students to gather testimonials needed for various projects
• Coordinate student or alumni photoshoots
• Assist with taking headshots for enrollment management and admissions marketing testimonials